A designer's work isn't just about creating beautiful visuals - it's about solving problems for people and businesses. This is why communication is one of the most fundamental skills a designer can possess. Without it, even the most brilliant ideas can fall flat.

Designers must be able to articulate the 'why' behind their decisions. It's not enough to simply show a visual. You have to explain why it improves user flow or how a particular colour choice strengthens the brand. By clearly communicating your rationale, you build trust and earn buy-in from stakeholders who may not be familiar with the design process.

Design is a collaborative practice, and a lack of clear communication can cause significant friction. Designers work closely with project managers, developers, strategists, and copywriters. When you can deliver a clear presentation, you ensure everyone on the team is aligned and working toward the same goal. This shared understanding is the foundation for a seamless workflow and a successful project.

Ultimately, a designer is the user's biggest advocate. Your job is to champion their needs and explain their pain points to the rest of the team and business leaders. This means being able to present your work persuasively and tell stories that resonate. A designer who can't effectively articulate the user's perspective risks having their work misunderstood or dismissed, leading to a product that fails to meet the very needs it was created to solve.