Something that's been on my mind lately, as my team has grown and evolved, is the question of specialism. The received wisdom is that the key to great creative work is to go deep in one area. Pick a lane and own it. And while that's not entirely wrong, I think it's an incomplete picture.

A team built entirely around specialists can become oddly rigid. Everyone executes their part brilliantly, but nobody quite sees the whole. There's no one to connect the dots, spot the gaps, or adapt when the project takes an unexpected turn. And projects always take unexpected turns.

This is where the multidisciplinary designer earns their place. Not because they're a master of everything - that's the old jack of all trades myth, and it's not what I'm arguing for. Their value lies in range. The ability to move across brand, digital, print, web, and animation. To understand how the parts fit together because they've worked in most of them.

That breadth makes them better at seeing the bigger picture. And in my experience, the people who see the bigger picture tend to do better work, full stop.

Specialism isn't going away, and it shouldn't. But the most resilient creative people I've worked with have always been the ones who could turn their hand to something new when they needed to. Versatility isn't a consolation prize for not specialising. In a landscape that keeps changing, it's one of the most valuable things you can bring.