There's a lot of noise around AI in the creative industry right now. Depending on who you listen to, it's either going to replace designers entirely or it's a glorified autocomplete that produces nothing …

Every project starts with a brief. Whether that's a document, a conversation, or a hastily written email with a list of deliverables and a deadline. On the surface, it tells you what the client …

This is an excerpt of my blog post

Something that's been on my mind lately, as my team has grown and evolved, is the question of specialism. The received wisdom is that the key to great creative work is to go deep …